For decades, Hollywood has set and reset the standards of beauty. Over recent years, the trend was an almost frozen, smooth face without any lines or wrinkles. Across the global aesthetics landscape today, a new trend is emerging; shifting away from over-corrected appearances in favor of natural facial expression, subtle movement and well-preserved features.
Botox, or botulinum toxin type A, is widely known as a wrinkle-reducing treatment andhas become a popular entry point into aesthetic medicine, especially for agingprevention. Backed heavily by the aesthetic industry, Botox works by temporarilyweakening facial muscles responsible for expression, thereby softening dynamic linesand preventing deeper wrinkles from forming. Studies, including those on identicaltwins, have demonstrated fewer wrinkles in individuals who regularly used Botox.Advocates argue that by easing facial tension, Botox may not only enhance how othersperceive us but also how we perceive ourselves—with some studies linking its use toimproved mood and self-confidence.
