For decades, Hollywood has set and reset the standards of beauty. Over recent years, the trend was an almost frozen, smooth face without any lines or wrinkles.
Across the global aesthetics landscape today, a new trend is emerging; shifting away from over-corrected appearances in favor of natural facial expression, subtle movement and well-preserved features.
Botox, or botulinum toxin type A, is widely known as a wrinkle-reducing treatment and has become a popular entry point into aesthetic medicine, especially for aging prevention. Backed heavily by the aesthetic industry, Botox works by temporarily weakening facial muscles responsible for expression, thereby softening dynamic lines and preventing deeper wrinkles from forming. Studies, including those on identical twins, have demonstrated fewer wrinkles in individuals who regularly used Botox. Advocates argue that by easing facial tension, Botox may not only enhance how others perceive us but also how we perceive ourselves—with some studies linking its use to improved mood and self-confidence.